Welcome to the customer economy

'톰 피너스나 피터 드러커는 잊어라.'  - 마이클 해머 박사 (Hammer and Company 운영)

경영환경의 변화는  과거의 방정식을 무용지물로 만든다. 세계에서 가장 영향력 있는 경영학자 중 하나로 꼽히는 그의 저서 <아젠다>에 실린 주요 내용 (출처: Economic Review 2006. 03.14)

 

Managers are rediscovering that business is about execution. It is not about having the right "business model."

 

Today's business world is not that of Drucker or of Peters and Waterman, and it calls for a new edition of the management agenda.

 

Executives of the most powerful companies in the world now tremble before their independent and demanding customers.

 

Managers know customers have the power and that they will use it. Welcome to the customer economy.

 

How did this customer power arise? Like most "sudden" changes, it resulted from the convergence of several long-developing trends.

 

Managers are learning that most new ideas do not succeed, that many companies fail, that resources are always scarce, and that above all, business is not a game for amateurs.

냉혹한 사업의 전장에서 아마추어가 설 땅은 없다.