“Let’s not just win arguments. Let’s also win audience acceptance.” – Dr. Tan Cheng Bock
“The road to the heart is the ear.” – Voltaire
“There are 10,000 ways to say, ‘No Comment’, and I’ve used 9,999 of them.” – Larry Speaks (former White House Spokesman)
Try, as much as possible, to eliminate disfluencies like “uh” and “um”, and filler words like “you know”, “okay” and “right”. The more you can eliminate them, the more articulate you will sound. – Iain Ewing
“Never argue with people who buy ink by the barrel.” – Anonymous
Before the interview, send the reporter whatever information you have that is relevant to the questions to be asked, or the line of questioning and the angle of the story. If you can educate the reporter in advance, the final story may be that much more favorable to your organization (and to you.) – Iain Ewing
“I was gratified to be able to answer promptly and I did. I said I didn’t know.” – Mark Twain
“For one word a man is often deemed to be wise, and for one word he is often deemed to be foolish. We should be careful indeed of what we say.” – Confucius
“I use not only all the brains I have, but all I can borrow.” – Woodrow Wilson
“If you cannot convince them, confuse them.” – Harry Truman
“When things go wrong, don’t go with them.” – Anonymous
Remember Murphy’s Law: Whatever can go wrong, will.
And don’t forget Murphy’s Corollary: Just when you think things can’t get any worse, they do.
(여기까지 읽어보시느라 고생 하셨습니다. 어느 부분이 가장 공감되시던가요?)
발췌: Media Skills In Good Times and Bad by Iain Ewing ISBN: 981-04-0629-0